But it’s still most common to put these covers in the early teasers - hence, “trailercore.” At this point, trailercore has become such a constant that movies are almost expected to feature their own signature cover versions, whether in the lead up ad campaign, the film itself, or over the closing credits. Some people despise them others can’t get enough. In the 2010s, these cover songs became ridiculously ubiquitous. That trailer radically influenced the sound of movie trailers for the next decade. Trailer editor Mark Woollen created the ad before any of the Oscar-winning score was finished, and in an interview with The New Yorker, he revealed that he used a 2001 cover of the song he had stashed on an old hard drive. But the idea solidified into a trend with The Social Network trailer that used a creepy version of Radiohead’s “Creep” by Belgian choir Scala & Kolacny Brothers to suggest how it was going to address Mark Zuckerberg’s rise to power. Slowing down popular songs for dramatic effect in trailers has been an occasional gimmick for decades, especially in video game trailers, like the 2001 Gears of War trailer built around “Mad World”. There’s an art to trailercore, and not all trailers are made equally. But after a decade of this technique, it’s become harder to get that kind of strong reaction. Usually, the trailer starts off with a score that builds up to the drop of the song, where viewers are meant to make the connection and experience a moment of shock and awe. Oh, and the song is usually a nauseatingly on-the-nose match for some basic idea in the movie’s premise: Pink Floyd’s “Eclipse” in the Dune trailer, “I’ve Got No Strings” for Avengers: Age of Ultron, “Crazy” in the Birdman trailer, or “I Started a Joke” for Suicide Squad, to name just a handful. Basically, it’s when a movie trailer uses a cover version of a familiar song that’s been slowed down and stripped back, with added emotional emphasis to the lyrics, usually overlaying them with darker meaning. So naturally, the producers of Black Widow decided to follow a long-running trend, and “trailercore” the Nirvana song for some serious angst.Īnyone who’s watched a trailer for basically any genre of movie over the past 10 years or so - from horror and action to serious dramas - has probably encountered the “trailercore” phenomenon. Nirvana’s 1990s grunge classic was already a moody song, but the images it’s paired with, as girls like Natasha Romanoff go through their brutal indoctrination in the Red Room program, apparently needed an even more ominous soundtrack. In order to celebrate this announcement, Devolver has also released the launch trailer for the game that can be viewed below.Īs the press release reads, the PC version of OlliOlli2 has been given the premium treatment with all the bells and whistles PC gamers have come to expect, including perfect gamepad controls, achievements, and a slew of new gameplay modes including the manic four-player split-screen Combo-Rush.Black Widow’s opening credits are set to Malia J’s chilling cover of Nirvana’s “Smells Like Teen Spirit,” which might feel like a novelty if the movie had come out a decade ago. Roll7 and Devolver Digital announced today the release of OlliOlli2: Welcome to Olliwood onto PC, Mac, and Linux via Steam, GOG, and Humble.
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